Begin with the visitor's intent
A visitor may know the problem but not the name of the service, department or document. A well-configured assistant translates that question into a relevant explanation, based on the organization’s content. The aim is to help the visitor understand what applies to them and which next step is appropriate.
Connect information to an available action
When additional services are configured, a web conversation can become an entry point to a defined capability, such as preparing the information for a service request. Begin with helpful information, then add specific actions where they improve the visitor’s experience.